The Flat Lay Co. first launched in 2017 with the Original Drawstring Bag, developing into other products such as our box bag and brush holder. The brand’s founder, Izzy started the brand as she needed a makeup bag to keep up with her hectic schedule. From home to the gym to work, she was topping up her makeup in bathrooms and on tubes every day. She needed a flat lay makeup bag to save her time and also protect her makeup from grubby countertops! So The Flat Lay Co. was born, and still today Izzy designs the prints and products from her studio in London.