Founded seven years ago, ICONIC London is world-famous for our GLOW-giving products, loved by professional MUAs, celebrities and influencers alike. Inspired by a passion for makeup and the energy of busy, city life in vibrant London, the team at ICONIC London knew we wanted to create on-the-glow products that make our customers feel as good as they look with instant, instagrammable effects. ICONIC isn't just our name, it's an empowering energy – a self-affirming and fearless mood. Our passion is to make people all over the world feel confident. From everyday get-glam makeup to luxe skincare hybrids, we've got the beauty big guns you pull out when you really want to add the wow factor to your look. We believe no animal should be harmed in the making of our products. We're proudly cruelty free. We make our own rules. Watch this space.