Click here to use our accessible website


It's the number one mascara brand in the UK, US and Canada and for good reason… with 40 years of iconic beauty beneath their belt; Benefit’s award-winning mascaras have been providing us with luscious lashes ever since 2003. Whether you’re after a gravity-defying lash lift or an iconic injection of va-va-volume, Benefit has a wonder wand for you. And now there’s a new kid on the block promising bigger, bolder, more beautiful lashes than ever before. Make room in your makeup bag for They’re Real! Magnet Mascara.

Why we love it

So what’s the secret behind Benefit’s new powerful lifting and lengthening mascara? Thanks to a patented magnetic core and strategically placed ZigZag bristles that coat each individual lash a full 360 degrees, the They’re Real! Magnet wand gently pulls the Magnetic Mineral Enriched Formula up and out beyond the tips of your lashes, creating 40% longer lashes than bare lashes and lasts for 36-hours!

How to apply 

In just one sweep, lashes are evenly coated 360 degrees to fan out, lift and separate. The cleverly designed wand creates friction between the brush, lashes and formula resulting in extreme length with just one coat.

Discover the Benefit mascara range


They’re Real! Magnet

Benefit’s latest mascara launch, this one-of-a-kind formula lengthens lashes to the EXTREME.

Shop now

They’re Real!

A worldwide bestseller, one of these iconic mascaras is sold every 5 seconds!

Shop now


This innovative mascara contains a gravity-defying formula using aero particles to create massive volume without weighing lashes down.

Shop now

Roller Lash

Like a roller for your lash hairs, this clever mascara grabs onto lashes to separate, lift and curl.

Shop now
Confirm Country Change

Are you sure you want to navigate away from this site?

If you navigate away from this site
you will lose your shopping bag and its contents.


Recently Viewed


There are no Recently Viewed items to show. Items will appear here as you view them. You can then select the images to revisit the items.

Oops' Something's gone wrong! Please try again