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Emma G


How to dress for success

8 March 2018

In celebration of International Women's Day, the incredibly successful author and journalist Emma Gannon tells us how her wardrobe choices have developed throughout her glowing career and picks her top pieces for a promotion in the style stakes.



I love that the evolution of my working life has moved in tandem with my wardrobe. The more confident I've become over the years, and happier I am in my achievements, has allowed me to be much louder, and braver, with my look. 

But it hasn't always been that way. I remember the outfit I wore to my first ever job interview in Soho, London. I travelled up on the train from Devon (my hometown) and was shaking with nerves the entire way. Working in the capital was a huge deal for me at the time, as up until that point, I had only ever had the odd Saturday job. 

The outfit in question? A badly fitted, unflattering grey pinstriped suit because I didn’t know what was the done thing – chic, Cara Delevingne-inspired tailoring this most definitely was not, it was more something you would find in the wardrobe of David Brent from The Office. I was certain that to get a job I would need to blend in, erase my quirks and play it safe. I didn’t get the job, and I’m not surprised. I didn’t feel myself, I felt out of place, and next time I vowed to wear something more comfortable.

Now, instead of blending in, I turn up the volume. Bright red boots. Yellow faux fur. Orange-framed glasses. Big accessories. I used to feel embarrassed when I turned up to speak at male-dominated technology conferences, walking through a sea of grey suits, in a leopard-print coat or silver reflective boots. I worried that other people would think less of me, or not take me seriously if I wore a hot pink blazer

I’ve realised over the years that the things that make you different are your superpowers. Standing out makes people remember you. The clothes I wear express my mission to take up more space in the world and lift up the voices of other women. This is what gives me the confidence to keep asking for more.


Emma Gannon has been selected as one of Forbes 30 under 30 in 2018. Previously Social Media Editor at British Glamour, the author and journalist has written for Stylist, Grazia, The Telegraph and The Sunday Times. Her second book, The Multi-Hyphen Method is out later this spring. You can also catch her podcast here

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