Introducing the ghd platinum, a styler so intelligent it predicts your hair needs and constantly adapts to ensure the optimum styling temperature at all times. Featuring new ultra zone with predictive technology, the latest breakthrough in heat styling guaranteed to deliver consistent results while your style. This revolutionary technology reads each section of your hair and styling speed and responds by delivering the optimum temperature of 185C more effectively, giving ultimate styling results.Heat is monitored over 250 times per second thanks to infinity sensors throughout the plates, ensuring a precise reading to adjust the power accordingly. So, no matter what your hair type or styling technique, ghd platinum+ will ensure you always receive the perfect amount of heat for your hair needs, personalised to you. Each plate is precision milled to allow your hair to pass without a snag, while the rounder body is perfect for creating curls and waves, whatever your hair type. Universal voltage delivers your ghd style, wherever you may be in the world and automatic sleep mode and plate guard provide peace of mind once you are finished. Discover the ghd platinum white styler for 70% stronger hair, 2 x more colour protection and 20% more shine, the perfect hair straightener to become a queen for the day.